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More than two thirds of urban Chinese shoppers will switch brands or products to meet their needs.
Our survey revealed that urban Chinese customers are highly brand conscious when choosing what and where to buy. That being said, retail brands no longer hold the appeal they once did. Thanks to the much greater availability and range of brands, urban Chinese shoppers are constantly evaluating new products. Some experts have gone so far as to say that brand loyalty is a thing of the past. This spells trouble for retailers that have historically relied solely on their brand or reputation to lure new shoppers.
Learn more about the urban Chinese shopper.
July 18, 2014
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