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Human nature hasn’t changed: lower prices maintain their pull.
While other factors like personalization are growing in importance, insurers must never lose sight of the fact that a lower price remains their “ticket to the game.”
Read the full report and get access to our fully interactive data tool to tailor the results by age group, insurance line of business and country.
Read the Accenture Technology Vision for Insurance (2014) report.
July 21, 2014
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