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Insurers must follow the money.
It appears that consumers’ desire for services that are relevant to their current circumstances is real—so real they’re even prepared to pay a little extra for the privilege.
Learn more by reading the full 2013 Accenture Consumer-Driven Innovation Survey report and get access our fully interactive data tool to tailor the results by age group, insurance line of business and country.
April 16, 2014
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