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Insurers need a multi-channel strategy.
As the 2013 Accenture Consumer-Driven Innovation Survey makes clear, no single channel predominates: the main point is that consumers are diversifying—using different channels for different purposes—but they want to receive a consistent experience across them all.
Read the full report and get access to our fully interactive data tool to tailor the results by age group, insurance line of business and country.
April 18, 2014
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