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A number of strategic, organizational and operational shortcomings have made it difficult for companies to take full advantage of mobility’s promise.
In terms of shortcomings, the most prevalent appears to be a lack of formal metrics that enable companies to measure the effectiveness of mobility initiatives. A full 85 percent of respondents indicated they did not have such metrics.
Mobility Research 2014: Mobility Fueling the Digital Surge
July 18, 2014
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