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Proving wearable techs global appeal, 81% of India’s consumers are interested in buying a fitness monitor.
New functionality in wearable devices and apps enables consumers to quantify, measure and access analytical data faster and more ubiquitously, including data about themselves. This spurs interest in personal health and fitness management. Interest is particularly high in India and among consumers less than 35 years old.
See the Digital Consumer Tech Survey 2014
March 12, 2014
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