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More than half (52%) of all consumers surveyed are interested in buying a fitness monitor—the hottest wearable to date.
Early adopter and early majority consumers are particularly enthusiastic about new functionality, available either as a wearable device or an app. These early adopters showed interest in buying functionality for everything from vehicle navigation and home security, to personal safety and health and fitness. For these consumers wearable technology crystallizes a complete digital lifestyle.
See the Digital Consumer Tech Survey 2014
March 28, 2014
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