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46% percent of consumers are interested in buying a smart watch, signifying cravings for a personalized lifestyle.
Consumers gravitate towards new functionality enabled by wearable technology. This is remarkable because the products are, for the most part, not commercially available. The interest in wearable technology underscores the growing consumer desire to be more digitally connected at all times. Across the countries surveyed, almost half of respondents expressed interest in buying the new smart watch functionality.
See the Digital Consumer Tech Survey 2014
April 2, 2014
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