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68% of CPGs surveyed are confident in analytics but only 12% rate their execution as “exceptional”. CPGs can increase ROI with analytics insights.
Companies may be equating quantity of analytic activity or investment and importance with quality or impact. Regardless of a company’s analytic capabilities, what is important is extracting analytic insights that allow companies to take action at the shelf. Without efficient and effective processes that spur action on analytic insights, the best analytics in the world cannot improve returns on investment or market performance.
Learn more about analytics execution: Commercial Analytics in Consumer Goods
July 21, 2014
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