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Several CPG companies are using analytics with their trading allies, which can theoretically multiply impact.
Despite centralization, more progress is needed on sharing data and using analytics consistently within and outside the company. Nearly two in five (39 percent) are sharing with trading allies, 43 percent are integrating with them and 13 percent claim to be using a third party to conduct “cleanroom” analyses on data. Yet, within a company, consistent use of analytics and sharing of data remain elusive goals.
Learn why you should share analytics with trading allies: Commercial Analytics in Consumer Goods
July 28, 2014
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