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As customers wield more power and influence over businesses than ever before, it’s vital for business leaders to understand the social media phenomenon and prepare their organizations to thrive.
Through social media, massive numbers of customers are engaging in new ways with companies and each other. This is having a significant impact on businesses everywhere—whether companies know it or not. While it’s not hard to start engaging in social media, it’s challenging to effectively integrate it throughout an organization, and to determine if it’s having a positive economic impact on the business.
This practical "how to" guide covers the strategy, culture, metrics, policies, roles and responsibilities related to making social media work for your business.
This book is for you if:
After reading this book, you’ll have a solid understanding of how you can bring structure and commercial return to this new and vibrant global conversation and how you can sensibly invest precious resources.
The Social Media Management Handbook is available to buy from selected retailers. Choose from the list below. Amazon.comBarnes & NobleBooks-A-Million
January 4, 2011
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