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As customers wield more power and influence over businesses than ever before, it’s vital for business leaders to understand the social media phenomenon and prepare their organizations to thrive.
Through social media, massive numbers of customers are engaging in new ways with companies and each other. This is having a significant impact on businesses everywhere—whether companies know it or not. While it’s not hard to start engaging in social media, it’s challenging to effectively integrate it throughout an organization, and to determine if it’s having a positive economic impact on the business.
To help you keep up with some of the best and latest examples of social media, Accenture has developed a social media portal. This site will give you access to updated content, other relevant documents, and project templates to download and put to use in your business. Get connected to a whole new network of social media professionals—access the site at www.socialmediamanagementhandbook.accenture.com.
This practical "how to" guide covers the strategy, culture, metrics, policies, roles and responsibilities related to making social media work for your business.
This book is for you if:
After reading this book, you’ll have a solid understanding of how you can bring structure and commercial return to this new and vibrant global conversation and how you can sensibly invest precious resources.
The Social Media Management Handbook has been written to help you with everything you need to know to get social media working in your business—whether you’re a CEO, CIO, CHRO or CMO.
Learn more about the themes covered in The Social Media Management Handbook:
Robert Wollan is the global managing director of the Accenture Customer Relationship Management service line.
Nick Smith is global managing director of Marketing Transformation in the Accenture Customer Relationship Management service line.
Catherine Zhou is managing director of Customer Analytics in the Accenture Customer Relationship Management service line.
A number of others contributed to specific chapters in the book. See a list of contributors.
The Social Media Management Handbook is available to buy from selected retailers. Choose from the list below.
Barnes & Noble
January 4, 2011
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