Everything You Need to Know to get Social Media Working for Your Business

Through social media, massive numbers of customers are engaging in new ways with companies and each other. This is having a significant impact on businesses everywhere—whether companies know it or not. While it’s not hard to start engaging in social media, it’s challenging to effectively integrate it throughout an organization, and to determine if it’s having a positive economic impact on the business.

To help you keep up with some of the best and latest examples of social media, Accenture has developed a social media portal. This site will give you access to updated content, other relevant documents, and project templates to download and put to use in your business. Get connected to a whole new network of social media professionals—access the site at www.socialmediamanagementhandbook.accenture.com.

This practical "how to" guide covers the strategy, culture, metrics, policies, roles and responsibilities related to making social media work for your business.

This book is for you if:

• You have some understanding of your customers and the growing importance of this new type of interaction called social media, but aren't sure how best to respond.
  
  
• You have experimented with using social media to engage directly with your customers—to establish a dialogue, manage complaints, sell more, or to understand customers’ sentiments toward your business.
  
  
• You have sought to collaborate with co-workers to improve customer service, solve delivery problems, or create systems and products that are more relevant to your customers and more competitive.
  
  
• You have sought new ways to present your business, or to get input into the development of advertising and communications, but have only done so in a piecemeal or ad hoc way.

After reading this book, you’ll have a solid understanding of how you can bring structure and commercial return to this new and vibrant global conversation and how you can sensibly invest precious resources.

The Social Media Management Handbook has been written to help you with everything you need to know to get social media working in your business—whether you’re a CEO, CIO, CHRO or CMO.

Learn more about the themes covered in The Social Media Management Handbook: