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How Medicare plans can attract and engage the aging population through digital channels.
With thousands of people turning 65 daily in the United States over the next two decades, health plans know they cannot ignore the aging population. What many do not know is just how digitally savvy the nation’s senior healthcare consumers are—or how important it is becoming to use eHealth to attract and engage them.
Watch the short animated infographic and read the point of view to see which digital channels can attract and engage the aging population.
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Silver Surfers are Catching the eHealth Wave
Silver surfers are riding the ehealth wave. Medicare plans must do the same. It is no longer a question of if. It is a question of how—and when.
February 21, 2014
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