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How is technology changing the way in which organizations engage and interact with people, especially with those at the base of the pyramid in emerging markets?
Whether it is as consumers, producers, citizens or beneficiaries, people in emerging markets are defining a new form of interaction—one in which they play a central and active role.
To explore the impact of technology on emerging markets, Accenture and NetHope—a new generation collaboration that helps humanitarian organizations to better serve the developing world through smarter use of technology—partnered to conduct wide-ranging research. The team hypothesized that technology is already playing surprisingly important roles in the emergence of consumer-driven societies across emerging markets everywhere from Mali to Malaysia. The research sought answers to the question of technology’s impact on various areas of the economy such as growth and job creation and looked at which technologies were having the biggest impact today, and which might be big tomorrow. Based on these and other insights, the team developed a multi-dimensional picture of technology at work in developing nations, identifying the following five themes that will be explored in detail throughout this series:
Need for markedly different approaches to engaging with people in emerging markets.
Importance of leveraging the full spectrum of technology.
Data and analytics are equally vital.
Technology can spur job creation in emerging markets.
The series launched in October 2013, with subsequent chapters being released every month. The final chapter is scheduled for release in February 2014. Follow and join the conversation on twitter #techindev and LinkedIn.
Chapter One: The Need for Markedly Different Approaches to Engage with People in Emerging MarketsOne-size does not necessarily fit all when it comes to utilizing technology solutions in the developing world. Often, simpler, fit-for-purpose approaches are the most successful way to engage with people in emerging markets.
Chapter Two: The Importance of Leveraging the Full Spectrum of Technology in the Developing WorldMobile will continue to dominate the headlines, but utilizing the most effective technology to deliver a solution—from traditional to emerging—will be important to achieve effective development outcomes
Chapter Three: The Role of Big Data and Analytics in the Developing WorldBig data and analytics are game changers for the developing world. They can provide new insights and highlight trends to help governments, businesses and non-government organizations better understand and serve the local community.
Chapter Four: Technology can Spur Job Creation Through Enabling Employment in Three Core CategoriesTechnology enables employment in different categories; in the technology sector itself, in core emerging market industries such as agriculture and healthcare, and by enabling and supporting business growth in general.
Chapter Five: Maximizing the Potential of Technology Programs in Emerging MarketsTo drive effective and impactful development outcomes, successful technological programs that are introduced in emerging markets need the ability to be scaled and replicated. New models of partnership, investment and operations will be needed to realize the full potential of technology in these markets.
Jessica Long is a managing director with Accenture and has over 15 years of national and international experience in strategy, program delivery and technology within the corporate, government and development sectors. Jessica is on the global leadership team of Accenture Development Partnerships, a not-for-profit group within Accenture which provides business and technology services to the international development sector. She leads Accenture Development Partnerships’ suite of offerings across Program Innovation & Impact, Services & Solutions for Development and Organizational Strengthening & Enablement.
William Brindley is the CEO of NetHope. He is a veteran executive with proven multi-sector expertise leading international corporations and social enterprises. His experience includes positions as Chief Executive Officer, Chief Operating Officer, Chief Information Officer and Global Managing Director for financial services, technology, entertainment and social benefit organizations. Bill is an active participant in the the World Economic Forum and the Clinton Global Initiative as well as a frequent speaker, moderator, panelist and blogger on critical issues.
October 14, 2013
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