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Recent research by Accenture Development Partnerships and NetHope reveals that big data and analytics are game changers for the developing world—enabling better two-way communication and real-time decision-making driving effective development outcomes.
The research—based on responses from international non-governmental organizations (NGOs), private sector firms, foundations and government officials—shows that big data and analytics can provide new insights and highlight trends to help governments, businesses and NGOs better understand and serve the local community.
In fact, 70 percent of the NGOs surveyed are already using data analytics to track their activities and 59 percent are currently investing in the analysis of data. Globally, forty-one percent of the private sector companies surveyed plan to boost their spending on data analytics in the next five years for a deeper understanding of consumers in emerging markets, although the research highlights marked regional differences in the priority placed on data analytics investment.
The research lays emphasis on the need for:
Investment in storing, analyzing and sharing accurate data appropriately to unlock the complete potential of big data.
Data velocity to quickly absorb and act on data analysis for better and faster decision making.
This chapter is the third in a series that looks at the different ways technology is being deployed in the developing world to achieve development impact. Follow the conversation on twitter: #techindev.
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December 9, 2013
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