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To stay ahead of e-commerce players, traditional retailers must provide the greatest value proposition to retail customers.
Today, customers expect a seamless shopping experience across all channels. For retailers, becoming an online-only business is not the alternative. With many stores, whether flagship or convenience, these assets could be the strength and core component of the competition strategy by providing the best value proposition.
For example, ASOS has partnered with collect+ to allow customers to select the nearest and most convenient delivery or return point for their products from a network of 4,500 locations across the United Kingdom (UK). Click & Collect already accounts for 10 percent of all online retail sales in the UK, and for some retailers, it is almost 90 percent.
As long as store staff can ensure that customers receive immediate gratification, each store can contribute in delivering a multichannel retail experience.
Read the full point of view: Winning the Retail War: How to Compete with the Internet Pure Plays
Learn more about the steps:
September 4, 2012
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