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To anticipate and respond to customer demands, retailers must use the latest technology and have the right technical talent that understands both the business and business-enabling IT to work more collaboratively.
Retail e-commerce players have a robust technology environment that facilitates change. To match this technological innovation, traditional retailers should ensure that their technical talent is at the core of day-to-day operations. They should be able to spot and leverage emerging trends in retail technology that can help build a stronger customer connect.
Best Buy, for instance, recently appointed Stephen Gillett, a renowned technologist and gamer, as the president of global and marketing strategy. And Walmart, for example, acquired Kosmix, a California-based start-up best known for building a Twitter filtering tool called TweetBeat.
Retailers need to start changing the way they hire, develop and promote technical talent to deliver a seamless retail customer experience.
Read the full point of view: Winning the Retail War: How to Compete with the Internet Pure Plays
Learn more about the steps:
September 4, 2012
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