Respond to Consumer Needs with a Demand-Driven Operating Model

For consumers, few experiences prove more frustrating than going to a store in search of a favorite product and finding it is out of stock, or that a heavily promoted new product has not yet made it onto the shelves. The frustration is equally great for the retailer, and for that matter, all the way back through the supply chain to the manufacturer.

In our white paper, Achieving High Performance through Demand-driven Operations, Accenture explores, through its research, how consumer goods and services companies can flip the traditional emphasis of "pushing” products to consumers. By shifting to an operating model where consumers demand the products they want, manufacturers and retailers can quickly respond to their exact needs.

Demand-driven operating models require new strategies and new capabilities to create value. A consumer goods and services company will require:

• Deeper insight enabled by technology and industrial-strength analytics so manufacturers and retailers can respond more effectively to consumer demand.
  
  
• Realignment of internal and external organizations to move from reactive product replenishment to a more fact-based and trust-based collaboration with retailers.

Contact James Shannon to learn more about integrated demand and supply planning for consumer goods and services companies.

Contact Renee Sang to schedule a demand-driven workshop at the Accenture Customer Innovation Network. We invite you and your colleagues to explore how orienting your business around consumer demand can be more cost-effective and help you to deliver the right products to the right places at the right times. The Accenture Customer Innovation Network has locations in Chicago, Milan, Dusseldorf and Shanghai, and provides consumer goods and services companies with customized workshops and access to demonstrations and research.