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Employees in organizations worldwide are using their Androids, iPhones and iPads—together with YouTube, Google Apps and Skype applications—to grapple with on-the-job challenges.
Authors: Jeanne G. Harris and Iris Junglas
But patterns of usage, as well as attitudes toward such technologies, differ noticeably around the globe. Employees in emerging markets, for example, not only use consumer IT at work more than their Western counterparts do; they also view such technologies as vital to enhancing their innovativeness, productivity and job satisfaction. As emerging markets seek to continue the high growth they have enjoyed over the past couple of decades, consumer technologies could be one of the key drivers of that effort.
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