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In this podcast, George Marcotte and Tiffany Brown, executives in Accenture’s Analytics and Finance and Enterprise Performance groups, respectively, discuss predictive analytics and the challenge to enhanced enterprise performance management.
They look at why analytics is becoming so important, and share perspectives of how some leading companies are using analytics to redefine markets and gain competitive advantage. Research shows that analytics-based decision making can contribute significantly to the achievement of high performance. Marcotte and Brown discuss what distinguishes the experienced from the novice users of analytics, and take a look at what the future holds.
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