Skip to Main Content
Access your saved content
Investor confidence has been severely damaged by the current economic turmoil.
For many companies, business planning was a rote annual exercise that produced lackluster outcomes. The recent financial turmoil has revealed the shortcomings of this type of planning: not only were most plans unable to cope with volatile, fast-moving markets, they also provided investors with inadequate guidance. Now, investor discontent may spur action.
Accenture recently commissioned a survey of 273 companies from a cross-section of industries, plus 41 public sector utilities. The research aimed to uncover the true state of business planning in the corporate and public sectors, and was complemented by a review of approximately 80 academic and practitioner articles and books on planning, budgeting and forecasting. Accenture also drew on its own considerable experience in helping some of the world’s leading organizations with their planning and forecasting.
Accenture’s research—backed by its experience with clients globally—indicates that effective planning requires mastery of three areas in particular:
Creating an effective planning approach requires a change in mindset that will take a great deal of effort to inculcate. Senior executives must communicate widely and often to inform colleagues about the new approach, why it is important and what changes it will require.
In addition, the executive team must be willing to overcome three common barriers to successful implementation of a transformed approach to planning:
Future value of a company comprises roughly half of market capitalization, according to research by Accenture and Cranfield University School of Management. Management’s credibility with investors depends on the accuracy of its forecasts and its ability to respond to future events. A more dynamic approach to planning will help to restore shattered investor confidence—and thus play a role in helping organizations get back on course to achieve high performance.
Contact us to find out how Accenture can help make your planning processes more agile and effective.
June 23, 2010
Outlook from Accenture
Outlook is a journal of high-performance business.
View Latest Issue
Accenture delivers a wide range of healthcare solutions—from addressing back office functions and electronic medical records to clinical transformation and consumer engagement. Our solutions are backed by real-world experience, business and clinical insights and innovative technologies.
Insight Driven Health for U.S. Federal Healthcare Organizations
From innovating patient care at the Veteran’s Administration to developing incentives for higher quality care at the Centers for Medicare & Medicaid Services, U.S. federal health agencies are revolutionizing healthcare in the United States.
Insight Driven Health for U.S. State Healthcare Organizations
The convergence of cost pressures, healthcare reform and technology changes are redefining the landscape for U.S. state healthcare organizations.
Browse all in Health
Skip Footer Links