Kelly L. Dempski
Personalization in Future TV (TV '02)—Second International Conference on Adaptive Hypermedia and Adaptive Web-based Systems (AH 2002)
Abstract: Most interactive TV infrastructures are based on a thin client model and it is very costly to update the transmission infrastructure. It is also costly to supply each customer with a set top box capable of receiving the interactive programming. As content providers are struggling to implement these architectures, the adoption of powerful next generation consoles is sharply increasing. This, combined with the recent introduction of inexpensive consumer electronics devices such as TiVo and ReplayTV, creates an opportunity to exploit media creation and manipulation capabilities in a "thick client" model using the existing broadcast infrastructure. This paper explains the concept of the Real Time Television Content Platform and discusses how this concept can deliver custom experiences with very few infrastructural changes.