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Does it still make sense for CPG companies to structure their operations geographically?
Similar markets and consumer segments are not always adjacent. Couldn’t Australia be grouped with the UK instead of nearby Indonesia? Consumers share similar cultures and language. More than ever before, CPG companies have a variety of markets and it’s necessary to understand the commercial success and organize by these market archetypes.
How do you define Commercial Success Models?
Assess the importance of key commercial capabilities in each market – route to market, pricing, portfolio, trade promotion, marketing investment
Map out the route to market in each country
Highlight core KPIs in specific markets
View our Digital Operating Model infographic to learn more.
Download the full article [PDF, 946KB]
Watch our video on how to build the digital model for consumer goods.
Six Ways To Evolve To A Digital Operating Model
February 11, 2014
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