New Energy World: The Consumer Perspective

In addition, new game-changing technologies and new government policies make for a changed energy landscape.

To better understand the business implications and impacts of consumer concerns in this new energy world, Accenture surveyed more than 9,000 individuals in 22 countries—part of our ongoing research into climate change, energy consumption and related consumer behaviour. The findings provide valuable insights for utilities and energy companies, as well as for policymakers.

Consumers throughout the world have concerns about energy-related issues such as climate change, but also cost and security of supply. The economic downturn and the increasing international competition for scarce energy are also prompting some consumers to turn their backs on free markets and global trade in favour of protecting national assets.

While concern about the consequences of fossil fuels is widespread, consumers are unwilling to undertake more significant changes on the demand side. On the contrary, they are looking to utilities, energy companies and policymakers to make the changes that will deliver renewable energy sources, energy security and low-carbon investment.

These consumer attitudes present a clear challenge for policymakers, utilities and energy companies that cannot address climate change or energy security without the participation of consumers to reduce demand. This report puts forward possible solutions for them to meet the challenges.