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Recent research by Accenture Development Partnerships and NetHope based on responses of international non-governmental organizations (NGOs), private sector firms, foundations and government officials reveals that the latest or most exciting technologies don’t always deliver the best development outcomes.
A practical solution, using available and often existing technology, that fits local conditions is most likely to make the best impact.
The research supports the notion that consumers will play an increasingly important role in driving technological innovation within emerging markets over the next five years. It also highlights the importance of mobile technology, especially text messaging and other simpler and more cost-effective technologies, to effectively reach beneficiaries.
Among the benefits that consumers in the developing world are seeking from technology include access to real-time information about weather, crops and health, a bolstering of their rights as consumers and enabling more active participation in their health care. According to the survey, technological change will have the greatest impact in Africa in the coming years, followed by China, India, Southeast Asia and the Middle East.
This chapter is the first in a series that looks at the different ways technology is being deployed in the developing world to achieve development impact.
Blog: Focus on the consumer—proven technologies don't work for all users. (Computerworld UK)
Blog: Power to the People: Who Leads and Who Benefits from Technology Growth in Emerging Markets. (Huffington Post)
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October 14, 2013
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