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In this podcast David Klimek, a senior executive with Accenture’s CRM group, discusses important considerations when developing a mobile customer service application.
Read the full transcript [PDF, 115KB]
While most companies are aware of the rising importance of the mobile channel to their customers and their business, many struggle to understand how to leverage this channel to deliver service and support to their customers. In this podcast, David provides guidance on best practices in developing a mobile customer service application.
November 1, 2011
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