Skip to Main Content
Access your saved content
In this video, Nick Smith, global managing director-Marketing Transformation Solutions, Accenture, looks at the future of marketing.
Smith argues that 2010 will be the year of “reset,” when marketers stop talking about customer-centricity and actually put it into action and, that by doing so, chief marketing officers can help lead their organizations to growth.
Accenture’s research and experience points to an incredibly dynamic customer environment, with traditional brand value propositions under constant reassessment. Smith outlines the four key areas on which chief marketing officers need to focus:
April 16, 2010
Skip Footer Links