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There is a large and growing gap in how companies approach their marketing needs, a gap that corresponds increasingly to their financial performance.
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In this podcast, one of several spotlighting the building block of high performance we call "distinctive capabilities," we reveal how companies achieve significant business impact through pacesetting marketing capabilities. We examine what separates capital-M marketers from little-m marketers, and identify the three core marketing capabilities with a direct impact on value creation.
October 7, 2004
Outlook from Accenture
Outlook is a journal of high-performance business.
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