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As the volume and variety of data continues to rise in marketing analytics, so do the opportunities to find value in it.
But to identify data monetization opportunities in an informed and results-driven manner, companies must assess the value of enterprise data, determine how best to maximize its potential and figure out how to get the data to the market efficiently.
In this video clip, Craig Macdonald, Managing Director at Accenture Interactive and data monetization expert, answers the question: How do I know if my data has value?, as a first step in determining a data monetization strategy.
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December 4, 2013
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