Ask the Expert Series: How Do I Know if My Data Has Value?—Video

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Ask the Marketing Analytics Expert Series: How Do I Know if My Data Has Value? - Video - Accenture Interactive 
Craig Macdonald, Managing Director at Accenture Interactive, answers the question: How do I know if my data has value?, as a first step in determining a data monetization strategy.
marketing analytics, data monetization, accenture interactive
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