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Android’s rise has been both rapid and pervasive. Its adoption by smartphone manufacturers and application developers has created a virtuous circle that seems set to drive its status as a dominant platform across not just smartphones, but a host of other devices. The growth of Android creates many opportunities for device manufacturers and developers. But there are also challenges associated with a rapidly evolving platform.
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Android can be used in two main kinds of projects. The first is device creation whereby a manufacturer or network operators adopts Android as the primary development platform to create, customise, or specialise a device, for sale to consumers or enterprises, or for use in dedicated circumstances. The second is application creation projects when a company (or, sometimes, an individual) creates a version of an application or service that can run on Android-powered devices.
In combination, these work to create a virtuous circle of adoption. The greater the number of high quality Android devices that are created, the greater the attractiveness to application developers to target Android as one of their preferred platforms. And the availability of large numbers of desirable applications that run on Android will increasingly prompt manufacturers and network operators to specify the use of Android in their devices.
Accenture sees a number of factors responsible for driving this remarkable market growth:
However, rapid growth and swift increase of scope inevitably brings challenges. Android is no exception – especially when so many device manufacturers and service creators each bring their own diverse expectations for the evolution of the platform.
In response to the rapidly growing interest in Android, Accenture has built relevant capabilities and knowledge through hiring and retraining resources, making selected acquisitions and investing heavily in the development of Android assets and knowledge. Our services cover a wide range of issues and opportunities that Android presents to our clients, helping them to achieve high performance as they develop their approach to Android. These include:
March 7, 2011
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