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Retailers need to invest now in mobile point of sale to keep up, not only with competition, but also with customers and the new technologies they’re bringing into stores with them.
Fixed POS terminals have made retail operations more efficient for decades. Retailers know how to use them, and customers know what to expect from them. But there are limits to what they can do; stores and their customers are demanding newer and more efficient technologies.
Fixed POS terminals will not disappear any time soon. There are many ways in which fixed and mobile POS work well together, and smart retailers know that consumer devices will be used in their stores more and more.
Our research shows that introducing mobility to POS helps retailers leverage their existing investments in fixed terminals and makes POS easier.
Our research shows that there are specific locations and situations where mobile POS terminals provide both stores and consumers with more value. That research unearthed five main findings toward making mobile POS succeed:
Too many mobile POS initiatives are brief pilot projects, scaled back too soon after rollout. But businesses need to stick with it. Customers want to buy items at the point of service and will buy more if they can. Mobile POS makes that possible.
January 16, 2012
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