RESEARCHJane researches where to stay through a single third party website. The site's intelligent recommendation engine is informed by a time relevant and comprehensive understanding of Jane's preferences, along with seamless integration with various hotel companies to help her find her perfect property.
SEAMLESS BOOKINGJane books her hotel through the third party site and is offered her "ideal" room based on past preferences. The room will be situated near the hotel gym and have a king sized bed with hypoallergenic materials.
RELEVANT PROMOTIONSBefore finalizing her reservation, Jane receives offers that are relevant to her personal preferences based on past buying behavior. She opts to have her luggage picked up at the airport and includes travel insurance in her booking.
MOBILE WELCOMEJane receives a welcome message on her mobile device from the hotel when she arrives at the airport. The message includes information about the city and where at the airport the hotel will be picking up her luggage. It also includes a QR code for her to use for express check in.
CHECK-INJane arrives at the hotel after her meetings and checks in by swiping the QR code she received on her mobile device at a kiosk upon arrival. Her mobile automatically receives a "room key" that she can use to access her room.
IN-ROOMJane uses her "mobile key" to access her room. The room is customized to her preferences including ambient music, lighting and temperature. She orders a wake up call and confirms the recommended breakfast for tomorrow on a tablet device provided in the room.
ANCILLARY OFFERINGSHotel provides Jane with relevant offers such as art tours and dining experiences throughout the duration of her stay based on demonstrated past preferences.
CHECK OUTJane receives her updated bill on her mobile device, itemizing each line, and is automatically checked out.
THANK YOUHotel sends Jane a follow-up thank you note with a status update on from the hotel's loyalty program and special upcoming offers that may be of specific interest to her.
RATE HOTELJane posts pictures on her social networks and reviews the hotel favorably on a third party travel review site. As a "thank you" the hotel offers Jane extra reward points to the loyalty program she participates in.