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Life sciences companies need to develop context-based services to drive the next wave of pharma digital services.
By combining real-time signals from the physical world with location data, online activities, social media and other contextual inputs, life sciences companies can enhance their relationships with patients. It also helps the companies:
Provide enhanced services and improve the quality of life for some specific patient groups. For example, technology-enabled personal devices (such as tablets and smart phones) can sync with intelligent medical devices (such as heart monitors and glucose meters) to collect information on a patient’s health conditions.
Improve the effectiveness of their internal teams. For example, sales representatives can use integrated technologies to prepare for interactions with healthcare professionals, including dynamic call scheduling and route planning
Action item for the CIO: Technology leaders must hold discussions with business colleagues on the value of context, set up an environment that supports experimental approach, and form innovative partnerships with device and network providers.
Learn about the other technology trends:
Converging data architectures
Industrialized data services
Social-driven information technology
Platform-as-a-Service (PaaS)-enabled agility
Orchestrated analytical security
Read the full point of view Life Sciences Technology Trends 2012 or view the infographic to get a quick insight into these trends.
October 5, 2012
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