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Accenture research reveals key life sciences technology trends and recommends adopting a digital mindset to improve patient outcomes and adapt to the future healthcare environment.
Our research finds that most life sciences companies look for opportunities to harness technology-based business enablers—such as social media and digital marketing—to work with industry partners in identifying latest treatments, making their products available in new markets, delivering patient services cost-effectively and making internal operations more efficient.
However, understanding pharmaceutical technology trends is no longer just the responsibility of the IT departments within life sciences companies. Every executive—COO, CMO, CEO and beyond—needs to embrace a digital mindset and leverage life sciences technology trends to pursue key business objectives.
In our latest report, which can be downloaded on the left side of this page, we evaluate seven key pharmaceutical technology trends that companies can use to find new targeted treatments with proven outcomes, expand secure supply chains to meet the needs in the developing markets, and provide healthcare practitioners and patients an integrated, engaging experience.
Find out more about these trends in detail or view the infographic to get a quick insight:
Access the Executive Summary [PDF, 1MB]
As the life sciences industry adapts to life in the “new normal” after the peak of the patent cliff, it is making radical changes in a number of crucial areas such as:
Life science companies are devising new ways of understanding and supporting customers globally and across the healthcare value chain, and developing more collaborative and targeted R&D to improve productivity. This calls for a radical change in the way life sciences companies look at and harness technology as a key business enabler.
Life sciences organizations must adopt a higher order of thinking—a digital mindset—to set themselves apart from the competition. They must anticipate and respond to ongoing pharmaceutical technology-driven disruptions.
The executive leadership team must recognize that it is no longer possible to separate “the technology” from “the business.”
A life sciences organization cannot be at its best unless it excels at understanding and using latest pharmaceutical technology trends.
By maximizing the use of the emerging life sciences technologies, companies can achieve their most important business goals such as managing customer relationships, protecting intellectual property and getting newer medicines to market faster.
This digital mindset can help life sciences companies grow, innovate and derive insights from an increasingly quantified world. They can do so by:
Life sciences companies that take a lead in understanding the potential of new technologies will thrive in the oncoming era of increasingly specialized medicine and global markets.
July 25, 2013
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