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Consumer demand for technology in Brazil is strong and growing. Accenture shares insights from its research and experience in the region, and the key imperatives for success there.
Brazilian consumers show robust demand for technologies, and for the lifestyle experiences these technologies offer. However, Accenture’s research and experience show that technology service and equipment providers may face challenges tapping into this demand. To overcome these obstacles, companies must consider several critical imperatives, from product innovation and the customer experience to talent development and cloud computing.
Read more about the Accenture Electronics and High Tech Industry
Differentiate through a tailored customer experience.
Leverage and capitalize upon employees’ use of new technologies.
Utilize technology such as the cloud to drive growth.
Rethink innovation strategy and leadership, the translation of customer insights into new ideas, and innovation sources.
When investing in talent, use analytics, make learning an ongoing capability and process and creatively source to find the right skills.
April 20, 2011
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