Just-in-time Marketing: How Insurers Can Cut Costs While Boosting Effectiveness

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Just-in-time Marketing: Cutting Costs While Boosting Effectiveness - Accenture 
This article from the Accenture Institute for High Performance explains how just-in-time marketing can boost insurance CMOs’ performance.
Digital Insurance, customer-first insurance, just-in-time marketing, Accenture Institute for High Performance
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