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The S-Curve describes the typical growth curve of a company from small start-up to industry heavyweight, and then gradual decline. High-performance businesses, by contrast, are able to jump from the crest of one S-curve to the next, avoiding the troughs in between.
In this video, Paul Nunes, executive director of research at the Accenture Institute for High Performance, and Tim Breene, CEO of Accenture Interactive, discuss their new book, Jumping the S-Curve: How to Beat the Growth Cycle, Get On Top and Stay There. The book outlines why in business, winning once is not good enough and why it is critical to rack up repeated victories in the market.
The authors showcase how a select few organizations have been able to thrive over decades by launching one successful business after another, routinely outperforming their rivals through both good times and bad. These successful companies get three crucial things right:
April 19, 2011
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