Causal-Based Forecasting:  Relevance Behind the Screens – Interactive Marketing -- Full Text

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Importance of Customer Relevance - Causal-Based Forecasting - Accenture 
Read about Accenture research on the importance of Customer Relevance in today’s digital age and how Causal-Based Forecasting methods are driving customer relevance.
importance of customer relevance, causal-based forecasting
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