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More than 1,000 US insurance policyholders polled
Three-quarters of US consumers prefer buying insurance products through agents and other trusted sources, but younger and higher-income consumers are more inclined to purchase products via the Web than through an agent and are more inclined to switch insurers.
The survey polled more than 1,000 US citizens 18 years and older who own at least one insurance product, and offers insights on how insurers can capitalize on opportunities to increase customer confidence, improve customer acquisition and retention and attract younger and more affluent consumers.
Michael Costonis, executive director of Accenture’s Insurance group for North America, discusses key findings from the Accenture 2009 US Insurance Consumer Survey and implications for insurers.
Listen to or download the podcast. [MP4, 19.6MB]
[Running time 09:47]
Read the news release
US consumers prefer to buy insurance through agents despite the ability to buy products online, an Accenture survey finds
US consumers prefer to buy insurance through agents
For more information about achieving high performance in insurance, contact Accenture via e-mail.
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