Increasing Shopper Relevance: Competing with Private Labels and Other Consumer Products -- Full Text

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Increase Shopper Relevance in Consumer Packaged Goods - Accenture 
Accenture examines how consumer packaged goods companies can increase their shopper relevance to compete with private-­label and other products.
shopper relevance, consumer packaged goods, private labels, consumer goods, private-­label products, CPG, predictive analytics, customer segmentation, digital channels, social channels, multichannel platform, innovation, product development, digital merchandising, customer loyalty, intellectual property, sales execution, speed to market, Dove, Whole Foods, Trader Joe’s, Campbell’s, Kellogg’s, Proctor & Gamble, P&G, Colgate-­Palmolive, Publicis, Bayer Healthcare, Heinz, Recki Benckiser, L’Oréal, AmazonFresh, Tesco, comScore, dunnhumbyUSA, Walgreen’s, Revlon
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