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Best practices for implementing operational standards in a rapidly changing environment.
Marketers today have the world at their fingertips—or do they? In an environment of emerging markets, evolving technologies and diverse consumers, realizing truly global marketing operations—from infrastructure and governance to communication and customization—is essential for companies across industries.
Yet, developing effective promotional strategies, protecting brand integrity, streamlining execution and driving operational efficiencies is easier said than done. In many cases, companies are struggling to master global multichannel marketing. While there is no single playbook for success, there are actions that marketers can take to keep pace with the demands of today’s rapidly changing environment.
Drawing on his experience as managing director for sales, Digital Production and Content Services, Accenture Interactive—and his time as executive director for strategic accounts at avVenta Worldwide—Jamie Posnanski explores best-practice criteria for building an effective global operating model.
In October 2012, Accenture acquired avVenta Worldwide, a provider of digital production services to leading brands and agencies across multiple industries. The acquisition strengthens the broad range of marketing services Accenture provides—from the development of marketing strategy to the management of marketing systems and campaigns. Read the press release.
January 18, 2013
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