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The adoption of analytics is rapidly advancing in Southeast Asia with 74 percent of leaders highly or totally committed to its use and a third of companies claiming to have established some analytics capabilities with plans to make improvements quickly. However, analytics adoption is not without its challenges. Eighty nine per cent of companies say that they do not yet take an integrated, enterprise-wide approach and many are struggling with the basics of analytics. Fifty eight percent report problems with data collection and 73 percent cite data integration as a key challenge.
In addition, companies in the region are facing an analytics capability gap. While they are ramping up their internal teams to meet the increasing demand for analytics skills, they are also turning to outside expertise. Sixty seven percent report using managed services to resolve immediate analytics challenges.
Accenture suggests that refining the metrics used to measure analytic impact is an indispensable first step. Companies then need to focus on getting the data that is relevant to business decisions and to business strategy to achieve a greater and more credible return on investment. The smartest businesses are creating a virtuous feedback loop that allows them to collect data, analyse the data, harvest insights and then make decisions and respond with agility
December 4, 2013
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