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To shape the hotel of the future, lodging companies must prepare business strategies for a new era—one of global growth and unprecedented changes in the global economy and the technology landscape. To be successful, hoteliers will have to contend with a business landscape characterized by growing commoditization, increased competition, and economic, geographic and demographic shifts. New hospitality technology concepts are emerging rapidly and innovation is taking place at a pace never seen before.
Read the executive summary of our latest point of view on technology in hotels.
Action points in this series:
Read full point of view: Mastering the Digital Revolution in the Lodging Industry [PDF, 360 KB].
Using new technology in hotels enables better services and stronger operations. Lodging companies must act now by determining where to target investments in digital capabilities to make their organizations better poised for competitive differentiation in an increasingly buyer-driven market.
Accenture has identified three action areas for hoteliers to shape their IT strategies and build the hotel of the future: build analytics capabilities, keep up with advances in mobility and optimize existing touchpoint channels.
August 22, 2012
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