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New Accenture research examines how multinationals can achieve or maintain high performance in Asia's enormously diverse and complex markets.
It reveals that 90 percent of respondents from multinational companies are planning to increase the role of Asia Pacific in the growth of their company in the next 2-5 years.
Yet almost the same number remain apprehensive about their ability to assess and manage risk in the region. In fact, twice as many multinationals as companies operating regionally consider their risk management practices in Asia to be ineffective. Multinationals are often aware of where their strengths and weaknesses lie, but they still struggle to design organizational strategies that allow them to achieve their full potential.
January 28, 2005
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