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Unlocking Greater Insights
Analytics has become essential in today’s fast-paced, data-charged CPG environment. Many companies have layered analytics solutions on top of SAP systems, but frequently this has been done on the back of large ERP programs, not always getting the proper focus and priorities.
As a consequence, many companies have not been able to fully exploit the power of standardized regional or global ERP platforms built with best-in-class enterprise analytics that integrate external customer and consumer data sources.
Furthermore, some of the implemented technologies are, by now, possibly obsolete compared to the modern in-memory technologies that allow faster processing of large amounts of data, and also sophisticated real-time analysis that can help the business make the right decision in the right moment and ultimately drive value.
Leading-edge descriptive and predictive enterprise analytics can help fuel the move to a digital enterprise by delivering new levels of insight. For example, SAP HANA® unlocks analytic insights from within the ERP system to help your business overcome traditional issues, and also make more informed decisions across the enterprise.
Accenture provides CPG-specific, end-to-end analytics solutions that run on the SAP HANA® platform. Solutions are based on an Accenture proprietary CPG data model and on a set of more than 1,000 industry-specific KPIs covering marketing, sales, promotion, the field force, supply chain logistics and finance. Solutions can be delivered as a public or private cloud service so your real-time enterprise can get game-changing insights at all times.
March 10, 2014
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