An extension of the report Accenture provided last year to the World Economic Forum Sustainable Consumption Initiative entitled, More with less: scaling consumption and resource efficiency, this year’s research explores the key question, “How can companies engage consumers to trigger simple behavioral shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?” The report outlines how sustainability needs to excite and motivate customers, that millennials present the greatest opportunity for engagement and how companies can employ six key strategies to enable more sustainable lifestyles.
Live from the World Economic Forum Annual meeting in Davos, Switzerland, Peter Lacy, Managing Director, Accenture Sustainability Services, Asia Pacific, comments on the launch of brand new Accenture/World Economic Forum research.
Engaging Tomorrow’s Consumer
The Millenial Consumer
Millenials As Brand Advocates