Insight Enabled
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Each month’s edition includes Accenture Interactive’s latest points of view on digital marketing, marketing analytics and media management along with the latest third-party interactive marketing news.
Insight Enabled’s mix of research, insights, and commentary is the perfect way to learn about getting more sophisticated about end customers and how to use insights to create relevant content and holistic customer experiences.
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Past Editions:
2010: APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | 2011: JAN | FEB | MAR | APR
Don’t Miss These Popular Articles from Past Editions
Sony Ericsson's Global Marketing Manager Talks Multichannel Marketing
To accompany the launch of its Xperia Pureness phone, Sony Ericsson created an international multichannel marketing campaign that combined billboard advertising in select cities with an online program to identify 'design influencers'. Econsultancy talked to Zorayda Pedersen, global marketing manager at Sony Ericsson, about the company's campaign and its approach to multichannel marketing.
The Importance of Multivariate Testing on Signup and Payment Forms
When it comes to conversions, the devil is in the details. And even the smallest details can have a significant impact on conversions. Unfortunately, many Web-based businesses do not sweat the details, and their conversions suffer as a result. But the experience of one Web startup in using multivariate testing when redesigning their website signup and payment forms highlights just how meaningful paying attention can be.
Social Ranking Signals Revealed: What Google and Bing Are Really Using
Search marketers mostly agree that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.
Calculating the Cost of Social Media Advertising and Marketing
Imagine an advertising and marketing platform that reaches billions—and doesn’t cost a penny. Free to involve, share and promote content with a massive, locked-in audience who will actively promote your content for you.
Inception: Multichannel Marketing That Works Like a Dream
Instigating a truly multichannel marketing campaign can be a daunting task. You know your business better than anybody, but it's still always helpful to have a few pointers in the right direction. So which industries can we look at to provide a solid example of a truly successful and connected multichannel marketing campaign that leads customers across channels and encourages them to interact more fully with a brand?
Tips for Effective iPad Ads Backed by Neuromarketing
If your company is thinking about running an iPad ad campaign, new stats from Universal McCann, Time Inc. and EmSense—a neuromarketing company—offer insights into how to make your ads both effective and enjoyable.
Q&A: Mark Squires, Director of Social Media at Nokia
Mark Squires is Director of Social Media at Nokia, responsible for the Nokia Conversations blog, internal blogs, blogger outreach and more. Squires shares Nokia's approach to social media, internal and external, as well as its "marathon PR failure."
Five Questions for B2B Paid-Search Marketers
Search marketing for the B2B sector comes with its own particular challenges. For paid-search marketers looking to launch their first paid search campaign or improve their current process, here are five questions you should be able to answer to get off to a good start.
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