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Companies used to exploiting the mass market, will have to learn to exploit the market of ONE.
Focus on the individual consumer, influencer, and shopper—they are all digital and expect specific attention. This could be highly profitable: we already know that the more specific a product is to an individual, the more value they assign to it, and the more they are willing to pay for it. As advances in technology make the mass-customization of products an economic reality, allow consumers to specify products to suit their individual tastes, such as fragrance, flavor, pack size and color.
View our Digital Operating Model infographic to learn more.
Download the full article [PDF, 946KB]
Watch our video on how to build the digital model for consumer goods.
Six Ways To Evolve To A Digital Operating Model
February 11, 2014
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