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Pharmaceutical and medical technology organizations need to develop content for multiple new channels without growing the volume or costs associated with content creation, approvals or distribution exponentially.
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High performers in the future will tackle how to create content with reuse and repurposing across channels in mind from the outset. And they will have a much more flexible construct for managing compliance.
Shawn Roman, Accenture’s Life Sciences Marketing & Digital lead, discusses innovative approaches life sciences companies are using to develop digital content.
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