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Mixing business and pleasure: how tablets are set for corporate lift-off
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Rapid adoption on a large scale suggests a key role for original equipment manufacturers (OEMs), wireless operators, services and system integration firms, software vendors, cloud and content providers help organizations to understand how best to integrate their effectiveness and drive maximum returns on the investments they make in mobility. So what steps do they and enterprises need to take to meet the challenge?
The implications for the players in the enterprise mobility value-chain are far-reaching. New technology provides opportunities to achieve increased sales. But it also brings increased competition, overcoming the advantages gained by early adopters and price erosion. Different players in the enterprise mobile market will need to develop their strategies accordingly.
The complexities and challenges of a rapidly developing market for tablets in the enterprise are just starting to play out. The rules of the game are changing fast. And they have implications for all players. We are seeing a new mobile ecosystem emerge that will drive new business models, new channels to market and new forms of collaboration.
OEMs, wireless operators, software vendors and cloud providers each have a key role to play in helping enterprises understand and benefit from this new technology. The competition is going to be intense. Who will win? Those that can show a clear path to cost reduction or revenue growth through the game-changing efficiency and effectiveness that tablets promise.
April 15, 2011
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