New Waves of Growth, a recent study from Accenture and Oxford Economics, identifies numerous opportunities for accelerated economic growth and job creation in Europe and beyond. The study is based on in-depth research that marshals evidence from expert panels, secondary data, and extensive economic modeling.
The research shows that, despite pervasive economic uncertainty, massive untapped opportunities for further economic growth and job creation lie within the grasp of both mature and emerging economies. These opportunities are driven by long-term, durable trends that affect us all: an ageing population; the growing scarcity and regulation of energy and national resources; the proliferation and spread of new technologies; and a growing prominence of emerging markets. Though often perceived as challenges, these trends can drive growth within four key areas: the silver economy, the resource economy, the multitechnology future, and the emerging markets surge.
The Silver Economy
An ageing population places new demands and dependencies on traditional welfare states. Areas such as health, social care and pension finance will come under increasing strain. Governments can be instrumental in managing this opportunity by:
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Using technologies to transform patient care |
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Transforming the way we live and work |
The Resource Economy
Intelligent energy, green infrastructure, resource management and carbon finance and investment (alongside regulation and environmental targets at national and EU levels) are important drivers for change—for businesses, government, voluntary agencies and private households. Governments can be instrumental in encouraging “green skills” amongst the workforce that help carve out competitive advantage by:
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Introducing intelligent cities |
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Promoting smarter procurement |
The Multi-Technology Future
Public investment in technology is already driving growth in the technology sectors. Total global government IT spending is expected to increase by US$52 billion between 2010 and 2014—reaching almost half a trillion dollars—despite a general backdrop of fiscal retrenchment. Three areas are key to the multi-technology future:
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Encouraging open data and innovation: |
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Embracing digital government: |
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Creating a sound technological infrastructure |
The Emerging-Markets Surge
Economic activity and political power are now dispersed among multiple centers around the world. The evergrowing interconnectedness of nations and the rising importance and influence of emerging nations means that the governments of developed nations now have to operate and negotiate in ways considered non-standard a few years ago. Forward-thinking governments can address the emerging markets surge by:
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Encouraging collaborative learning and skills development |
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Establishing new markets for public service innovation |